Strategic Management

Background

Organisation thrive because they have a well defined strategy which sustains their competitive advantage and all staff recognise how their work contributes to achieving this. Inefficiency arises when there is uncertainty about the strategy and how core competencies are to be developed to sustain this. A clear appreciation of the principles involved in formulating and assessing strategy is critical in ensuring, as we address in this workshop, corporate success.

Objectives

Method

A structured framework will form the basis for a workshop enabling managers to enhance their strategic skills. This will be reinforced through the use of exercises to appreciate how these can be applied. With these new skills, case work focusing on the managers' firm will enable them to refine their strategy.